While unlimited data plans were once sought after by mobile subscribers who worried video viewing would use up their data allotment too quickly, those plans no longer get customers to switch carriers. That data comes from the researchers at Parks Associates, who report that only 14 percent of mobile customers in the U.S. switched providers as the most recent change to their mobile subscription.
Parks finds that 39 percent of mobile customers have made a change to their account in the past year, but upgrading their plan or adding a new phone are the more common changes. Also, a third of customers haven't made any changes to their accounts in over 2 years. This is at a time when Sprint, T-Mobile, Verizon, and AT&T are trying hard to lure new subscribers.
From the article "Unlimited Data No Longer Gets Mobile Subscribers to Change Plans" by Troy Dreier.
The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...
Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...
Companies have already started cracking down on shared passwords. Netflix limits users to two simultaneous streams, unless they pay for an upgraded plan that allows for four. ESPN now only allows five...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
