Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes that currently have HDTV for another decade.
Market researcher Parks Associates says by 2024 to 2026, 4K TV sets -- which can deliver four times the quality of current HDTV sets -- will top 80% of U.S. TV homes. More immediately, Park estimates 4K TV sets will hit mass-market pricing in the next two or three years.
Analysts have derided any rapid growth over 4K TV set adoption, due to the lack of TV programming -- especially since the TV industry has just gone through its conversion to high-definition TV from standard-definition TV.
Currently, HDTVs are in 82% of U.S. broadband TV after 15 years on the market.
"4K TV adoption is following the same pattern as HDTV, but prices are dropping more quickly," stated Stuart Sikes, president of Parks Associates.
"With the increasing convergence in the connected home, innovations such as 4K have implications for a variety of players throughout the home entertainment ecosystem," he adds.
From the article, "Ultra HDTV Growth Should Soar In A Decade" by Wayne Friedman.
Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...
Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...
International research firm Parks Associates, host of the annual Smart Energy Summit, will present new research on the markets for residential energy services and management in the webcast "Busines...
Roku need not look far to see the danger. TiVo once had the best brand and best technology in the space, but was reduced to also-ran status by a glut of good-enough DVRs distributed by cable and sa...
