Providing market intelligence for more than 35 years

In The News

UK Wearables Market Second In Europe

"The expansion of mobile device platforms to wearable form factors creates many opportunities for developers to build new services and applications," said Harry Wang, director, health and mobile product research, Parks Associates. "For the smart watch, its location on the body and easy access put it in a great position to act as a remote control for smart home features, a role currently occupied by the smartphone. APIs will play a key role in developing functions for the smart watch such as turning on lights remotely, closing garage doors, adjusting thermostat settings, and many more features."

From the article "UK Wearables Market Second In Europe" by Praseeda Nair.

Previously In The News

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

SVOD MARKET: Survival of the Fittest

Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...

Comcast Pursues Bigger Piece Of Smart Home Market

“First and foremost, we have over the past year and a half focused heavily on disrupting the home security market,” Dan Herscovici, senior vice president and general manager of Xfinity Home, said in a...

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...