Only 3% of UK broadband households have cancelled one or more over-the-top (OTT) video services within the past year, according to research from Parks Associates.
The research firm found that service cancellations and switching are an evolving part of viewer consumption and buying habits in the US market, a trend that is beginning to emerge in Western Europe. The 3% of broadband homes ending their service in the UK, where a third of such households currently pay for an OTT subscription, was three times lower in the US, where 59% of homes currently subscribe.
From the artilce "UK broadband homes stay fiercely loyal to over-the-top" by Joseph O'Halloran.
Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...
Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...
According to the researchers at Parks Associates, 15 percent of all pay TV subscribers in the U.S. with broadband connectivity downgraded to a less expensive service in the last year. Also, 34 percent...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
