The company, founded in 2009, managed to upend the taxi industry and become the world's most valuable startup, with a valuation of $68 billion. With its no-apologies attitude and notoriously aggressive CEO, Uber quickly became one of the biggest ride-hailing services on the planet. While this approach helped the company grow, it called into question its long-term sustainability.
"Uber has been a massive disruptor to a traditional industry, but it is facing competitive pressures from outside the company and cultural challenges within the organization," said Brett Sappington, senior director of research for market research firm Parks Associates. "The key for Uber will be to capitalize on those advantages and build new areas of strength."
From the article "Uber turnaround? Dara Khosrowshahi seems up to the task" by Dara Kerr.
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