While Uber is forging ahead with its initiatives, tangible safety improvements may take time, said Parks Associates research analyst Tejas Mehta.
"Uber's new safety initiatives are an acknowledgement of the challenges facing Uber as it attempts to bolster its less than flattering reputation when it comes to rider safety," Mehta said. "These initiatives are steps in the right direction, but it will not be smooth sailing for Uber on the safety front. Many of these initiatives will take time before they show results and Uber will have to stay the course to assure its customers of its commitment to safety."
From the article "Uber homes in on safety initiatives amid concerns" by Dara Kerr.
So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...
The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...
So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...
Good luck catching up with Fitbit in the wearable fitness tracker category. According to new research from Parks Associates, Fitbit commands nearly 40% of the digital fitness tracker market, fa...
