Monitoring devices for the elderly started with products like privately-held Life Alert, which leapt into public awareness nearly 30 years ago with TV ads showing the elderly “Mrs. Fletcher” reaching for her Life Alert pendant and telling an operator, "I’ve fallen and I can’t get up!"
Now companies like Nortek Security & Control and small startups are taking that much further.
The challenge though is that older consumers may not be ready to use the technology and their medical, security and wellness needs may differ significantly. There are also safety and privacy risks.
“There’s a lot of potential, but a big gap between what seniors want and what the market can provide,” said Harry Wang, director of health and mobile product research at Parks Associates.
From the article "U.S. startups aim to help seniors 'age in place" by by KYLIE GUMPERT.
It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Netflix, Hulu, and Amazon P...
If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
