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July 11, 2016
More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans from carriers around the globe with a goal to connect their subscribers. According to a recent Parks Associates report, the revenues from mobile data use around the globe are going to increase quite a bit. Mobile internet is still a business, and business is booming, with revenues expected to rise from the recorded $386 billion last year, up to $630 billion by 2020.
From the article "U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use" by Justin Diaz.
Netflix and Amazon’s Prime Video, two of the streaming industry’s pioneers, boast the most loyal subscribers, according to a study by research firm Parks Associates. The evolving streaming landscap...
The number of U.S. ad-supported streaming households that report having recently used an ad-supported video-on-demand (AVOD) or free, ad-supported streaming (FAST) service leapt to 41% in this year’s...
Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers n...
In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...
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