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July 11, 2016
More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans from carriers around the globe with a goal to connect their subscribers. According to a recent Parks Associates report, the revenues from mobile data use around the globe are going to increase quite a bit. Mobile internet is still a business, and business is booming, with revenues expected to rise from the recorded $386 billion last year, up to $630 billion by 2020.
From the article "U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use" by Justin Diaz.
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
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