More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans from carriers around the globe with a goal to connect their subscribers. According to a recent Parks Associates report, the revenues from mobile data use around the globe are going to increase quite a bit. Mobile internet is still a business, and business is booming, with revenues expected to rise from the recorded $386 billion last year, up to $630 billion by 2020.
From the article "U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use" by Justin Diaz.
Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...
The educational landscape has undergone a profound transformation. Classrooms, once adorned with traditional teaching tools, have evolved into digital hubs where connectivity is no longer a luxury but...
Around 1 in 5 people age 50 and older own a doorbell camera, according to survey data from the Addison, Texas-based Parks Associates market research firm, figures that are roughly in line with all U.S...
As streaming services bundle together, monopolizing the delivery of shows – whether it’s the TV unit or the wifi - becomes more important, too. Vizio, with over 10% of television sales market share, i...
