Providing market intelligence for more than 35 years

In The News

U.S. Connected Entertainment Device Adoption Grew 11% In 2015

“Consumers continue to accumulate streaming options for homes, including smart TVs, which are on track to surpass connected gaming consoles as the primary streaming tool in the home,” said Barbara Kraus, Director of Research, Parks Associates. “People aren’t buying TVs solely for the smart functionality but within the standard replacement cycle, and those new TVs are likely to be smart. New owners of smart TVs will try out the smart functionality in the new TV and continue to use it if it meets expectations.”

From the article "U.S. Connected Entertainment Device Adoption Grew 11% In 2015" by www.digitaltvnews.net

Previously In The News

TargetSpot Releases Industry's First Report On Attitudes Towards Digital Audio Advertising

TARGETSPOT has released the results of its "Attitudes Towards Digital Audio Advertising" study. Conducted by PARKS ASSOCIATES, this report unveils key new insights about what drives response and engag...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...