Nearly a fifth of pay-TV subscribers report that they have a mobile app from their service provider, up from 16% in 2014. The highest adoption was found to be among AT&T U-Verse and Verizon FiOS subscribers, at roughly 30%. Parks found that 18-25% of cable subscribers reported having an app from their provider. Only 22% of DIRECTV subscribers and 17% of DISH Network users reported having an app.
"Most consumers favour a passive second-screen experience that complements the already immersive first-screen experience versus the highly interactive apps that typified the first phase of second-screen solutions," said Glenn Hower, research analyst, Parks Associates.
From the article "Two-thirds Of US Consumers Engage In Second-screen Activity On Monthly Basis" by Joseph O'Halloran.
Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...
After “massive growth" in adoption of residential internet during the COVID-19 pandemic, U.S. broadband growth slowed in 2022 as the “low-hanging fruit has already been picked,” said Parks Associates...
Owners of wearable devices such as smartwatches and fitness trackers are far more likely to subscribe to paid streaming audio or music services such as Apple Music, Spotify or Pandora One, according t...
Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...
