Nearly a fifth of pay-TV subscribers report that they have a mobile app from their service provider, up from 16% in 2014. The highest adoption was found to be among AT&T U-Verse and Verizon FiOS subscribers, at roughly 30%. Parks found that 18-25% of cable subscribers reported having an app from their provider. Only 22% of DIRECTV subscribers and 17% of DISH Network users reported having an app.
"Most consumers favour a passive second-screen experience that complements the already immersive first-screen experience versus the highly interactive apps that typified the first phase of second-screen solutions," said Glenn Hower, research analyst, Parks Associates.
From the article "Two-thirds Of US Consumers Engage In Second-screen Activity On Monthly Basis" by Joseph O'Halloran.
“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...
Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...
A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...
Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new...
