Providing market intelligence for more than 35 years

In The News

Two-Thirds of US Broadband Households Stream Music

According to the digital audio report by Parks Associates 40% of US households with broadband are using a free service to stream audio and 26% are using a paid music streaming service. The report showed that of the paid services available Amazon Prime Music came on top with 10%, shortly followed by Pandora one at 6% and Spotify Premium at 4%.

The survey covered 10,000 US households with broadband and was taken before Apple Music’s launch at the end of June this year. It’s surprising to see Amazon come out on top with their slightly less expansive music library than competitors however with it’s overall cheaper model and extra features (one-day delivery, amazon instant video) it’s easy to see how it could have a broader appeal.

From the article "Two-Thirds of US Broadband Households Stream Music" by RouteNote.com

Previously In The News

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

Most people want their car to connect to the Web

40 million people are already driving cars with some connected features, most of them connecting through your smartphone. Plus, 64% of people who have a broadband connection at home want a built-in co...

Is Voice Technology Behind The Success Of Those Smarthome Gadgets

"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

Smartphones driving consumer demand for connected cars to an all-time high

According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...