Smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, says Parks Associate.
Their research notes 68% of smartphone owners listen to streaming music daily, while 71% watch short video clips, but video viewers spend only 24 minutes on average watching short clips, while streaming music consumers spend 45 minutes per day on this activity.
From the article "Two-Thirds Of U.S. Smartphone Owners Listen To Streaming Music Daily" by www.cellular-news.com
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
Disney+ has moved into the top three of OTT services, according to new research from Parks Associates. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 r...
Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall. “There has been substantial innovation over the years, but streaming’s debut changed t...
When Roku launched its first product in May 2008, it was the first device able to stream Netflix to TVs. The company has since added more than 2,000 channels available through its platform, but older...
