In The News

Two Out of Three Households Stream Music From the Internet

October 11, 2015

Two out of three U.S. households with broadband Internet access stream music or other forms of audio programming from the internet, according to a new study by Parks Associates.

Forty percent of all U.S. households access only free audio streaming services online and 26% have access to a paid music service, according to the market research company.

However, the most popular music service may surprise you: 10% of all broadband households have access to Amazon Prime Music, whereas only 4% pay for Spotify’s premium tier. Pandora’s paid and ad-free tier is available to 6% of all U.S. broadband households.

From the article "Two Out of Three Households Stream Music From the Internet" by Janko Roettgers.

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Twenty-three percent of respondents also said that they thought piracy was “OK,” a jump from 14% in 2019, when the streaming market was less saturated, according to MediaPost’s reporting of Parks...

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