Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes.
"This type of content has not really been possible on a broad scale until now," Glenn Hower, a senior digital media analyst with research firm Parks Associates, told AFP.
"Sure, it could be done on DVD or Blu-ray discs, but the experience is typically slow and disruptive."
Hower said it would be interesting to see how the format could be incorporated into the booming virtual reality (VR) industry.
"Consuming VR-formatted content is highly personal as it is, and allowing a free or even semi-directed narrative gives consumers the opportunity to make this content even more their own."
From the article "TV's next big experiment: 'choose your own adventure'."
PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...
Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there. Parks Assoc...
Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...
We also spent some time discussing a new Parks Associates study that surveyed 10,000 homes to identify the growth in smart home tech. Doorbells and locks were the fastest growing category this year, w...
