Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes.
"This type of content has not really been possible on a broad scale until now," Glenn Hower, a senior digital media analyst with research firm Parks Associates, told AFP.
"Sure, it could be done on DVD or Blu-ray discs, but the experience is typically slow and disruptive."
Hower said it would be interesting to see how the format could be incorporated into the booming virtual reality (VR) industry.
"Consuming VR-formatted content is highly personal as it is, and allowing a free or even semi-directed narrative gives consumers the opportunity to make this content even more their own."
From the article "TV's next big experiment: 'choose your own adventure'."
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
Gartner predicts 21 billion IoT devices will be in the market by 2020 and the burgeoning IoT market will be sensitive to security as the sheer number of connected devices means more attack vectors and...
