Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes.
"This type of content has not really been possible on a broad scale until now," Glenn Hower, a senior digital media analyst with research firm Parks Associates, told AFP.
"Sure, it could be done on DVD or Blu-ray discs, but the experience is typically slow and disruptive."
Hower said it would be interesting to see how the format could be incorporated into the booming virtual reality (VR) industry.
"Consuming VR-formatted content is highly personal as it is, and allowing a free or even semi-directed narrative gives consumers the opportunity to make this content even more their own."
From the article "TV's next big experiment: 'choose your own adventure'."
Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...
Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...
Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...
With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...
