Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes.
"This type of content has not really been possible on a broad scale until now," Glenn Hower, a senior digital media analyst with research firm Parks Associates, told AFP.
"Sure, it could be done on DVD or Blu-ray discs, but the experience is typically slow and disruptive."
Hower said it would be interesting to see how the format could be incorporated into the booming virtual reality (VR) industry.
"Consuming VR-formatted content is highly personal as it is, and allowing a free or even semi-directed narrative gives consumers the opportunity to make this content even more their own."
From the article "TV's next big experiment: 'choose your own adventure'."
“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...
That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
