Register

I agree with the Privacy Policy

In The News

TV Platforms Benefit From Easy Cancellation Policies

July 01, 2019

Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households cancel an OTT video service over a 12-month period — a rate held steady for the past three years.

From the article "TV Platforms Benefit From Easy Cancellation Policies" by Wayne Friedman.

Previously In The News

Roku IPO: Shares jump 68 percent as investors bet firm can fend off rivals

Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. "Over the past two-and-a-half years, Roku has expa...

Confused by all those streaming services? This app is here to help

A Parks Associates survey found that 31% of households had four or more streaming subscriptions in the third quarter of last year, up from 14% a year earlier. The number of streaming platforms has pas...

Mozilla Trumpets Altered Reality Browser

Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...

‹
1
2
...
508
509
510
511
512
513
514
...
719
720
›