Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households cancel an OTT video service over a 12-month period — a rate held steady for the past three years.
From the article "TV Platforms Benefit From Easy Cancellation Policies" by Wayne Friedman.
In keeping with the Washington Post report, Bloomberg believes the tech giant plans to officially announce the new set-top streamer in September, alongside three new iPhone models and a new Apple Watc...
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
New research from Parks Associates finds that 22 per cent of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39 per cent of US broadband households...
Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...
