Dallas-based Parks Associates says more than 25% of all video viewing in U.S. broadband homes now occurs on platforms other than the television, such as PCs, smartphones and tablets.
In addition, in over one-third of U.S. homes with broadband access, a TV shows has been streamed over the last 30 days. Parks Associates’ survey said the average broadband user watches 36 minutes of video on a tablet.
The company did not reveal a break down types of video: premium TV shows, user generated, advertising, and other forms.
Brett Sappington, director of research of Parks Associates, stated: "Proliferation of connected CE [consumer electronics] is both an opportunity for and a potential threat to traditional pay-TV services.”
He added: “New companies are entering this space, offering alternative services and business models that are attractive to consumers. To keep their edge, service providers have to address consumption on these platforms with a clear value proposition."
From the article, "TV Now Viewed Cross-Platform" by Wayne Friedman
But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...
So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...
55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...
TV consumers are spending more for paid, subscription Internet video -- including over-the-top TV services. Parks Associates says that for the average U.S. broadband consumer, spending has climbed...
