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January 06, 2016
"From the content side, it is far easier for content producers to create HDR-enabled content than to create 4K content," says Brett Sappington, director of research at Parks Associates. "HDR doesn't require special cameras and it can be added in post-processing. That said, content producers have little incentive to create HDR content since consumers don't yet have HDR sets. Once sets start selling, content production can begin much more quickly than for 3-D or 4K."
From the article "TV Manufacturers Search for the Next Big Thing at CES" by nbcnews.com.
“Hypothetically a new combined entity will be a stronger competitor,” Parks Associates analyst and director of research Paul Erickson told TheWrap. “HBO Max on its own merits is already breaking into...
Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...
Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...
According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...
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