A recent article in Multichannel News provided new findings from Parks Associates showing that 40 percent of U.S. pay TV subscribers used TV Everywhere options in 2015, up from 22 percent in 2013. "TV Everywhere" describes streaming services provided to cable/satellite customers, allowing them to access streamed versions of specific channels like ESPN, ABC, or CNN if those channels are part of their pay-TV package. A growing number of providers offer TV Everywhere options, and customer awareness and usage continue to grow.
From the article "TV Everywhere Usage Grows" by HomeTheaterReview.com
“Hypothetically a new combined entity will be a stronger competitor,” Parks Associates analyst and director of research Paul Erickson told TheWrap. “HBO Max on its own merits is already breaking into...
Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...
Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...
According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...
