A recent article in Multichannel News provided new findings from Parks Associates showing that 40 percent of U.S. pay TV subscribers used TV Everywhere options in 2015, up from 22 percent in 2013. "TV Everywhere" describes streaming services provided to cable/satellite customers, allowing them to access streamed versions of specific channels like ESPN, ABC, or CNN if those channels are part of their pay-TV package. A growing number of providers offer TV Everywhere options, and customer awareness and usage continue to grow.
From the article "TV Everywhere Usage Grows" by HomeTheaterReview.com
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The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
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