“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV everywhere services in the digital entertainment household,” said Parks Associates Research Analyst Glenn Hower. “As usage increases, service providers and content companies alike will need to expand their big data capabilities, allowing them to create even more personalised services for their subscribers and viewers.”
From the article "TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers" by Joseph O'Halloran.
Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the w...
Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...
Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
