“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV everywhere services in the digital entertainment household,” said Parks Associates Research Analyst Glenn Hower. “As usage increases, service providers and content companies alike will need to expand their big data capabilities, allowing them to create even more personalised services for their subscribers and viewers.”
From the article "TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers" by Joseph O'Halloran.
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Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...
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