All that promotion around catch-up services is seemingly paying off for service providers. Usage of TV Everywhere, or authenticated video viewing, reached 40 percent of U.S. pay TV consumers in 2015, up from 22 percent in 2013, according to Parks Associates. The research firm’s report Entertainment Habits on Connected CE Devices shows the percentage of respondents watching authenticated video at least once a month is 23 percent.
From the article "TV Everywhere Numbers Are Rising" by Laura Hamilton.
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The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
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However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
