TV consumers are spending more for paid, subscription Internet video -- including over-the-top TV services. Parks Associates says that for the average U.S. broadband consumer, spending has climbed nearly 30% to $9 per month from $7 a month in 2012.
The research company says nearly 60% of U.S. consumers subscribe to an OTT provider, such as Netflix, Hulu Plus or Amazon Prime Video. In addition, more than 75% of streaming media player owners have an OTT subscription.
According to Parks, nearly 50 million streaming media players will be sold worldwide in 2017. The homes with children spend on average 90% more on OTT services and digital video than homes with no children.
From the article "TV Consumers Spending More On Subscription Internet Video" by Wayne Friedman.
There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...
The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...
New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. In the U.S., 57% of current traditiona...
In related news, Parks Associates released its new report finding that 1.6 billion people worldwide watch online video on connected devices. That’s more than 20% of the world’s population. Seem...
