In the first quarter of 2013, 14% of tablet/smartphone users were found to use TV-content apps, with 75% of those users satisfied with that experience, per Parks Associates. The highest usage of TV apps comes with watching video related to those TV program/channel -- nearly 50% of those using TV apps.
Other activities in order of high usage include getting related information; checking times/dates of TV shows; playing games; reading comments from users about TV programming; the ability to make comments; and shopping for related TV merchandise.
Millennials have a higher interest in TV-specific apps than older consumer segments, says Parks Associates.
“The latest round of apps is from content providers, not satellite and cable-TV companies," said John Barrett, director, consumer analytics, Parks Associates. "They want to increase viewer loyalty to their shows and enhance the viewing experience with second-screen activities, and it is working, especially among Millennials. This 'second-screen' generation is accustomed to consuming content on multiple devices."
Estimates shows that U.S. tablet ownership is over 50 million with smartphone ownership at 125 million.
From the article, "TV-Centric Apps On The Rise" by Wayne Friedman.
But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of th...
Really serious hiding-under-a-rock just kills me. So when I read an account of the CableFax Innovation Summit that happened a few weeks ago, I had the same surprised reaction. At this meeting of se...
Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...
Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...
