Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even suffering from what he calls “subscriber fatigue.”
“I can’t tell you how many people that we know in everyday life who ask, ‘You’re in this industry — how do I cut the cord?’” Nayden said. “Interestingly it’s not an easy answer. ‘Do you watch live TV? Do you care about news? Do you care about sports?’ There is no one clean answer for everyone. It’s a bit of a mix, and antennas are a part of that.”
From the article "TV antennas are making a comeback in the age of digital streaming" by Stephen Battaglio.
Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...
Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services. By 2027, there is a projected loss of $113 billion for streamin...
The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...
All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...
