Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even suffering from what he calls “subscriber fatigue.”
“I can’t tell you how many people that we know in everyday life who ask, ‘You’re in this industry — how do I cut the cord?’” Nayden said. “Interestingly it’s not an easy answer. ‘Do you watch live TV? Do you care about news? Do you care about sports?’ There is no one clean answer for everyone. It’s a bit of a mix, and antennas are a part of that.”
From the article "TV antennas are making a comeback in the age of digital streaming" by Stephen Battaglio.
The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...
