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January 26, 2017
Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke to Thomas Ahn-Hicks, co-founder and Head of Strategy and Business Development for the company. Ahn-Hicks and I chatted on the phone, and I asked him about Tubi TV’s history and growth – as well as the challenges and issues the service faces.
From the article "Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT" by Stephen Lovely.
Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging wi...
Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...
OTT video is hot. A recent report from Parks Associates predicted that video streaming services will accelerate globally over the next 5 years, with more than 310 million connected households having a...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
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