While a variety of global technology and market trends are reshaping the face of the TV industry, some have a unique impact on the design, marketing, and uptake of premium services. Those that involve major shifts in the business or revenues of pay TV are causing significant market disruptions, as are trends that define substantial changes in viewing habits. Not all of these disruptions work against the uptake of premium video services—several serve to encourage consumer use or adoption. - See more at: http://www.cablefax.com/distribution/trends-impacting-premium-pay-tv-services#sthash.2cVzjFKS.dpuf
From the article "Trends Impacting Premium Pay-TV Services" by www.cablefax.com
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Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
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