Providing market intelligence for more than 35 years

In The News

Top Trends In The Connected Car Market

BI Business Intelligence estimates more than 380 million connected cars will be on the road by 2021 – and the market is picking up speed faster than expected, even from a year ago. In the U.S., Parks Associates estimates the U.S. connected vehicle market will include 61% of the light vehicle fleet by 2012, or about 183 million cars – up from about 60 million in 2015.

From the article "Top Trends In The Connected Car Market" by Kelly Hill.

Previously In The News

Parks: Fitness still the leading use case for smartwatches

Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...

Apple TV+ interface is more important to streaming video users than content

Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...