But despite this lackluster enthusiasm for the category, the problem is not going to wane. According to Parks Associates, 79% of broadband households in the U.S. are concerned about their data security and privacy. The average number of IoT devices per home is now 37 and there are expected to be 50 billion IoT devices by 2030, according to data cited recently by the British government, which recently announced a bill that would outlaw the use of basic passwords and heavily fine manufacturers and integrators that do not comply.
From the article "Top 5 Tech Trends for 2022: Using Cybersecurity as a Differentiator."
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to...
Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
