But despite this lackluster enthusiasm for the category, the problem is not going to wane. According to Parks Associates, 79% of broadband households in the U.S. are concerned about their data security and privacy. The average number of IoT devices per home is now 37 and there are expected to be 50 billion IoT devices by 2030, according to data cited recently by the British government, which recently announced a bill that would outlaw the use of basic passwords and heavily fine manufacturers and integrators that do not comply.
From the article "Top 5 Tech Trends for 2022: Using Cybersecurity as a Differentiator."
Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
