%202016%20Logo.PNG)
Sharing economy apps like Airbnb, Uber and HomeAdvisor have the ability to thrive and disrupt incumbent industries. We have identified the five top markets that could become the next frontier of digital disruption, including car sharing, vehicle repair and maintenance, self-storage, tech support and textbook selling/renting.
Car sharing
Uber has already become a major disruptor in one area of the auto industry by cutting out taxi service companies and connecting passengers directly with drivers. Car-sharing apps may become the next wave of auto industry disruptors. These apps are attractive to consumers who want a driving experience without the need for car ownership. The apps connect car owners who are willing to let others use their car when it is not in use — e.g., sitting idle in an airport parking lot or parked at home — and people in need of a car — e.g., business or leisure travelers who need flexible transportation options. Car-sharing apps can offer flexible rental terms and real-time pricing adjustments based on supply and demand.
From the article "Top 5 markets disrupted by sharing economy apps" by Harry Wang.
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
