As a benchmark, U.S. broadband households this year own an average of eight connected computing, entertainment or mobile devices plus another two connected home devices, according to the Parks Associates forecast report.
More than a third of consumers own a connected health device and more than 63 million subscribe to a video OTT or Internet-delivered video service.
From the article "Top 10 Consumer IoT Trends For 2017" by Chuck Martin.
It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
