Providing market intelligence for more than 35 years

In The News

Top 10 Consumer IoT Trends For 2017

As a benchmark, U.S. broadband households this year own an average of eight connected computing, entertainment or mobile devices plus another two connected home devices, according to the Parks Associates forecast report.

More than a third of consumers own a connected health device and more than 63 million subscribe to a video OTT or Internet-delivered video service.

From the article "Top 10 Consumer IoT Trends For 2017" by Chuck Martin.

Previously In The News

Amazon just announced 5 offerings to shake up the home security market

It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...

Voice Control for Connected Entertainment: Challenges and Opportunities

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to...

Pay-TV, OTT partnerships shake up competitive landscape

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...