“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with discounts after the launch limited to some AT&T customers as well as a one-week free trial. Other new streaming services such as Disney Plus and Quibi launched with cheaper prices and bigger discounts.
From the article "Too much TV? Enter HBO Max, the latest streaming wannabe" by Tali Arbel.
The study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR. Younger generations appear to be more familiar with virtu...
Virtual Reality products may once have been touted as the hot holiday gift for gamers, but reports are showing sales of the products to be lagging behind initial estimates, and the problem may be gett...
As a benchmark, U.S. broadband households this year own an average of eight connected computing, entertainment or mobile devices plus another two connected home devices, according to the Parks Associa...
Basically, people will move toward the communications/entertainment device that is easiest to use and probably the least expensive. And fitting into both of those categories are services like Netflix,...
