Virtual reality is not 3D TV: that's the consensus in the wake of the Consumer Electronics Show, where the technology got plenty of attention thanks to a heavy hype cycle. The reason certainly isn't hype, a new FierceCable special report says -- companies like Facebook are investing billions of dollars in VR.
"I'm a converted skeptic -- there's just too many big companies involved in it now spending real money for it to be hype," said Parks Associates Senior Analyst Brett Sappington.
From the article "Too Big To Fail? Virtual Reality Gets Big Push From Content, Cable Providers" by Samantha Bookman.
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"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
