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August 10, 2021
And, looking at more current, household level trends, market research firm Parks Associates forecasts that mobile-only households will decline as fixed broadband networks expand. Mobile-only probably won’t disappear completely, because it’s easy and affordable, but Parks believes it will not grow beyond 13% of US households, and the percentage of mobile only households may decrease with the growing availability of affordable home broadband options enabled by new wireless technology, like 5G.
The pandemic also highlighted the importance of broadband connections. According to Parks Associates 2020 COVID-19 study, 53% of consumers value broadband service more than they did 6 months ago. The firm estimates that US broadband providers added 5.2 million new subscriptions in 2020.
From the article "Tomorrow’s Communities Are Smart And Urban, Where Everything Acts As A Concept" by Jennifer Castenson.
“Demand and purchase intentions continue to grow for advanced devices such as doorbells, door locks, and networked cameras but this is creating a complex and challenging consumer home network,” said E...
Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while stream...
Consumers who subscribe to streaming services are the least likely to cancel Prime Video among all major providers, according to Parks Associates’ Streaming Video Tracker, which found that Prime’s so-...
In a Parks Associates survey, at least 70% of property managers and owners said they’re interested in smart locks in some capacity. From the National Apartment Association article, "Tackling Moder...
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