Providing market intelligence for more than 35 years

In The News

Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable

The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna householders as people patch together different ways of accessing entertainment with traditional pay-TV services. The number of internet-only households with TV antennas rose about six percentage points over the last five years, to 15 percent by the third quarter of 2016, according to Parks Associates. It had been about 9 percent of internet-only households in 2013. “The concept of cord-cutting is in the public mind,” said Parks.

From the article "Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable" by Bob Fernandez.

Previously In The News

The Home Appliance Renaissance

Finally, another contributing factor to the in-home renaissance is the growth of smart-home adoption. According to Parks Associates, 19 percent of U.S. broadband households plan to buy a smart major a...

Amazon Echo Controls 71% Of Smart-Speaker Biz: Report

A trio of new reports confirms what we kinda already know: that voice control is the happening new user interface, and that smart wireless speakers from Amazon are the dominant domicile for virtual di...

The One Tech Device Consumers Can’t Live Without

“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devic...

Shopping By Voice Set To Explode

Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows. The biggest benef...