The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna householders as people patch together different ways of accessing entertainment with traditional pay-TV services. The number of internet-only households with TV antennas rose about six percentage points over the last five years, to 15 percent by the third quarter of 2016, according to Parks Associates. It had been about 9 percent of internet-only households in 2013. “The concept of cord-cutting is in the public mind,” said Parks.
From the article "Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable" by Bob Fernandez.
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
