Tiers with advertising could help stem the loss of financially challenged subscribers from platforms, since according to a Parks Associates study, three out of ten American households unsubscribe from streaming services to save money.
From the article, "To save money, Americans are considering ad-supported streaming offers" in The Star
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
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