User experience defines the operator’s video services for consumers,” said Brett Sappington, senior director of research at Parks Associates. “Every pay-TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetization. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere.”
From the article "Tivo Drops New TV Platform Ahead of CES."
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...
The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research. Parks Associates relayed their key findin...
Some 73% of US broadband homes now connect one or more TV entertainment devices to the web, according to Parks Associates. The research firm said this marked an 11% increase, compared to the beginn...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
