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March 19, 2018
Among those services, Netflix is the clear leader, with Amazon and Hulu next, according to a recent survey from Parks Associates.
Deloitte found a concurrent "inflection point" for providers of traditional pay TV service delivered via cable, satellite and fiber. Pay TV use fell to 63% in 2017 from 75%, the survey found.
And among those who no longer had pay TV, 27% said they had "cut the cord" within the past year.
From the article "Tipping point: Video streamers are now in the majority as pay TV watching drops" by Mike Snyder.
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
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