Among those services, Netflix is the clear leader, with Amazon and Hulu next, according to a recent survey from Parks Associates.
Deloitte found a concurrent "inflection point" for providers of traditional pay TV service delivered via cable, satellite and fiber. Pay TV use fell to 63% in 2017 from 75%, the survey found.
And among those who no longer had pay TV, 27% said they had "cut the cord" within the past year.
From the article "Tipping point: Video streamers are now in the majority as pay TV watching drops" by Mike Snyder.
Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...
“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...
The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...
While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...
